Archive for November 29th, 2002

Valuable Creative Ideas

Friday, November 29th, 2002

Every valuable creative idea (concepts and perceptions, not artistic expression) must always be logical in hindsight. If it was not, we could never recognize the value of that idea. It could only seem a ‘crazy idea’. We might catch up with it in twenty years time – or never, for it might truly be a crazy idea.

– Edward de Bono, I Am Right – You Are Wrong